The NIRAA Promise
At NIRAA by SDG, we believe hygiene should feel like a luxury. Our products are crafted from the finest organic materials, ensuring zero irritation and maximum absorption for you and your little ones.
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About Us
NIRAA By SDG – Gentle Beginnings, Thoughtful Care: Your Partner in Hygiene
At NIRAA, we care for life’s first—be it a girl’s first period or a baby’s first steps.
Our soft, eco-friendly sanitary pads support young girls with comfort and confidence.
Our ultra-gentle baby diapers keep little ones dry, happy, and protected.
Because at NIRAA, every start deserves softness, safety, and love.
🛍 Choose NIRAA — Where Care Begins.
- Designed with Care
- Softness You Can Feel
- Spreading Knowledge, Breaking Silence
- Kind to You, Kind to Earth
New Arrival
Newly Launched Products
- -37%
- Sale!
Disposable Pull-Up Pants Baby Diaper | Size – L | 42 Diapers
Original price was: ₹999.00.₹627.00Current price is: ₹627.00.
- -33%
- Sale!
Disposable Pull-Up Pants Baby Diaper | Size – M | 60 Diapers
Original price was: ₹1,199.00.₹799.00Current price is: ₹799.00.
- -33%
- Sale!
Disposable Pull-Up Pants Baby Diaper | Size – S | 60 Diapers
Original price was: ₹1,199.00.₹779.00Current price is: ₹779.00.
Discover
Our Trending Products
- -50%
- Sale!
Combo Pack – Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip | XL | 30 Pads
Original price was: ₹750.00.₹375.00Current price is: ₹375.00.
- -37%
- Sale!
Combo (17 Pads) – Travel Pouch (2 Pads) + Ultra-Thin Tri-Fold Sanitary Pads with Anion Chip (15 Pads) | Size – XL (280mm)
Original price was: ₹439.00.₹278.00Current price is: ₹278.00.
- -37%
- Sale!
Combo (12 Pads) – Travel Pouch (2 Pads) + Ultra-Thin Tri-Fold Sanitary Pads with Anion Chip (10 Pads) | Size – XL (280mm)
Original price was: ₹340.00.₹215.00Current price is: ₹215.00.
- -30%
- Sale!
Travel Pouch – Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip | Size – XL
Original price was: ₹64.00.₹45.00Current price is: ₹45.00.
- -30%
- Sale!
Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip – 10 Pads | Size – XL
Original price was: ₹276.00.₹193.00Current price is: ₹193.00.
The Science of Comfort
Engineered with 7 layers of protection and custom-designed for lasting softness and comfort.
Why Switch to NIRAA?
Regular Brands
- Synthetic Plastic Layers
- Chemical Fragrances
- Generic Fit
- Trap Heat & Moisture
NIRAA By SDG
- 100% Organic Cotton
- Fragrance & toxin Free
- Ergonomic Contoured Fit
- Breathable Layers
Making a Measured Impact
KG of Plastic Saved
Years of Landfill Waste Avoided
Bio-degradable*
combo products
- -32%
- Sale!
Combo of 3 Travel Pouch – Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip | Size – XL
Original price was: ₹192.00.₹130.00Current price is: ₹130.00.
- -50%
- Sale!
Combo Pack – Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip | XL | 20 Pads
Original price was: ₹552.00.₹276.00Current price is: ₹276.00.
- -37%
- Sale!
Combo (12 Pads) – Travel Pouch (2 Pads) + Ultra-Thin Tri-Fold Sanitary Pads with Anion Chip (10 Pads) | Size – XL (280mm)
Original price was: ₹340.00.₹215.00Current price is: ₹215.00.
- -37%
- Sale!
Combo (17 Pads) – Travel Pouch (2 Pads) + Ultra-Thin Tri-Fold Sanitary Pads with Anion Chip (15 Pads) | Size – XL (280mm)
Original price was: ₹439.00.₹278.00Current price is: ₹278.00.
- -50%
- Sale!
Combo Pack – Ultra-Thin Tri-Fold Sanitary Pads With Anion Chip | XL | 30 Pads
Original price was: ₹750.00.₹375.00Current price is: ₹375.00.
Brand Association
Our Achievement
Shop with Care,
Choose with Confidence
Supporting you every step of your hygiene journey with compassion and confidence. Let’s connect because your comfort, dignity, and well-being are at the heart of everything we do.
Packs Delivered
Happy Repeat Customers
Loved By 87+ Customers
“Finally a pad that doesn’t feel like I’m wearing plastic. Totally rash-free!”
Ananya S.
Verified Buyer“The diapers are so soft for my baby. No leaks even after 12 hours.”
Priya
Mom of 5-month oldSwitched to Niraa last month and the sanitary pad quality is amazing, it is a lifesaver.”
Riya K.
Verified Buyer“As a first-time dad, I was confused about which diaper brand to choose. A close friend recommended Niraa, and I’m so glad I tried it. Great fit, no leaks, and it keeps my son dry for hours!”
Rohit
Father of 7-month old“Tried so many brands, but Niraa stands out. and very gentle on my baby’s skin, and lasts long even during travel. Highly recommended!”
Ankita R.
Verified Buyer“Working long hours means I need protection that lasts. Niraa pads are ultra-absorbent and never let me down. Plus, I love the subtle packaging, very elegant!”
Fatima
Verified BuyerFollow Us on
From Our Blog
Smart hygiene begins with the right awareness. Explore our blog for practical guidance on menstrual health, personal hygiene, and everyday care, along with empowering stories that support women in making safer, more confident choices for their wellbeing.
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